Modular Courses
This winter, we are offering four global modular courses during the Winter Break. We will also offer three domesticl modular courses.
The four Winter Break courses are available for bidding in Rounds 9 and 10 of the Fall 2010 course auction. Round 9 closes on Thursday, Oct 28 at 5PM. Round 10 closes on Mon, Nov 1 at 7PM. The usual processes and rules will apply for post-auction changes.
Winter Break Global Modular Courses
These four Winter Break courses are available for bidding in Rounds 9 and 10 of the Fall 2010 course auction. Round 9 closes on Thursday, Oct 28 at 5PM. Round 10 closes on Mon, Nov 1 at 7PM. The usual processes and rules will apply for post-auction changes.
MKTG893401: Marketing in Emerging Economies: Understanding and Marketing to the Indian Consumer
Course location: Mumbai, India (at Hotel Taj President)
Dates: December 28 – 30, 2010; Reception on Dec 27 evening
Professors: Jagmohan Raju and Z. John Zhang
CU: 0.5
Grading basis: regular grade
Capacity: 40
MKTG897401: Necessity and Experimentation: Lessons from Israeli Innovation
Course location: Herzliya, Israel (at Interdisciplinary Center, Herzliya)
Dates: January 3 – 6, 2011; possibly with reception on Jan 2 evening
Professors: Steve Sammut, Josh Eliashberg, and Jerry Wind
CU: 0.75
Grading basis: regular grade
Capacity: 25
MGMT890401: Managing in Emerging Economies: Energy and Infrastructure in Brazil
Course location: Rio de Janeiro, Brazil (at FGV)
Dates: Jan 3 – 7, 2011
Professors: Mauro Guillen and Felipe Monteiro
CU: 1.0
Grading basis: regular grade
Capacity: 35
HCMG890401: Innovation in India’s Healthcare Sector
Course location: Hyderabad, India (at Indian School of Business)
Dates: Jan 5 – 8, 2011; Reception on Jan 4 evening
Professors: L. Robert Burns
CU: 0.5
Grading basis: Pass/Fail
Capacity: 30
All travel and in-country expenses of food and lodging are the responsibility of students. The School has negotiated group rates at hotels in the vicinity of the courses. The cost of a room for single occupancy is approximately $200/day, and it should be possible to share a room. Direct expenses for these courses will qualify for augmentation of educational loans for students who are eligible. In most cases, students will require visas for travel. We use CIBT (http://www.us.cibt.com/) for most of university-organized student travel, but a few other options include:
Winter Break Domestic Modular Courses
During Winter Break, we will offer three domestic modular courses that will be taught in the U.S. (These courses were not offered in the fall auction as they do not require the more complicated arrangements necessitated by international travel). The following courses will be offered in Rounds 1-3 of the Spring 20100 Course Registration Auction:
INSR89x: Financial Reform: What is it? Will it work? Why should you care?
Course location: Wharton, Philadelphia
Dates: January 3-7, 2011
Professor: Kent Smetters
CU: 0.5
Grading basis: regular grade
Capacity: TBD
MKTG775: Value of Customer Relationships
Course location: Wharton West, San Francisco
Dates: January 3 - 6, 2011
Professor: Peter Fader
CU: 0.5
Grading basis: regular grade
Capacity: TBD
OPIM654: Product Design and Development
Course location: Wharton West, San Francisco
Dates: January 3 - 6, 2011
Professor: Karl Ulrich
CU: 0.5
Grading basis: regular grade
Capacity: TBD
For some of the courses, additional details will be forthcoming and will be disseminated as they become available. Once the registration process is complete, course materials and additional logistical information will be disseminated via webCafé rooms for each course.
