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Which Super Bowl ads are most likely to be shared through social media? Wharton professor Jonah Berger notes that ads with a twist at the end or that are humorous are more likely to prompt people to share. "Things that violate our expectations, or are novel or surprising in some way are going to be shared," Berger says.
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The Financial Times looks at the implications for women leaders of research from Wharton professor Katherine Milkman. Milkman and Harvard professor Kathleen McGinn found that firms with higher proportions of "demographically similar" senior managers reduced turnover of junior employees. "Women look up and realize 'There is someone like me succeeding here', and so they feel it's possible," Milkman says. "It's powerful."
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The Daily Pennsylvanian features an overview of Wharton's new San Francisco campus in Hills Plaza. The new facility is 30 percent larger than the School's previous location in San Francisco, and focuses on sustainability and state-of-the-art technology. Dean Thomas Robertson notes that the move to Hills Plaza is part of the School's vision "to establish Wharton as a vibrant presence on both coasts and, moving forward, to position it as a portal to countries in Asia and the Pacific Rim."
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BusinessWeek reports on how leading business schools including Wharton, Harvard, U.C. Berkeley, and Darden are reaching out to military veterans, including sponsoring special days for vets to tour the campus, shadow current students, and meet professors.
